Amazon is the Most Reputable US Company

The commerce site Amazon was elected the most reputable company by the US magazine Forbes, in a ranking that organizes every year in partnership with such a Reputation Institute. First recipient of this honor, the giant electronic sales exceeded giant of other sectors of activity such as Kraft and Johnson & Johnson, and took the lead of the standings.

“Amazon was considered the most respectable 2011 business because consumers believe it is more than it sells”, says Anthony Johndrow, managing partner of the Reputation Institute. “In addition to offering innovative products and services, the company engages its customers to allow a reliable experience and ethical, with a strong financial strength. All she offers creates a link with its customers, resulting in an excellent position in the ranking, “he adds.

In second place ranking was the giant Kraft Foods, followed by J & J, 3M, Kellogg’s and UPS. Other technology companies that complete the top 100 of the Forbes are Google in 9th place, Intel on the 21th, the 40th HP, IBM in the 44th, Apple 46th, 47th Microsoft, Morotola 55th and 71st position Dell.

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