Local Businesses Suffer When Some City Maps

If your city were excluded from an edition of the Guia 4 Rodas (still exist?) Or any other guide, what would happen? Probably nothing, given the huge amount of other guides would continue to show the city in its maps. But what if she would go away from Google Maps? The effect would be noticeable, it is what guarantees the mayor of the American city of Sunrise in Florida.

The city disappeared from Google Maps in last month’s end and remained so during the entire month of September. Anyone who seek for Sunrise, FL on the Google map service was redirected to the city of Sarasota, also in Florida but there is 320 km away from Sunrise and opposite the coast. The city’s mayor, Mike Ryan, said this is the third time that Google accidentally deletes a map of the city.

Economically speaking, the result was tragic. According to the BBC report, local businesses began to realize drop in profits by not being found in the service. A florist to said customers came to comment that ‘googlearam’ your shop to find her. After realized the error, Google put the city back on Google Maps and apologized for what happened. Again.

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