Swiss Mechanical Watch Launches Tag As “Smartwatch Clock”

The game of smartwatches has very attentive viewers. The official launch of the Apple Watch a week ago was just one of the shows. Since last year, a considerable number of watch shops mobilized in an attempt to find new strategies that will compete with the smart watch profile of Apple. Brands like Montblanc, Frédérique Constant and Alpina got its rabbits out of the hat with the launch of parts with “wearable” technology that complements their conventional mechanical watches.
Was wide-eyed that enthusiasts, the media and, of course, the competition waited for release of h. Moser & Cie. Approximately two weeks to manufacture gave tips from a major release, with the introduction of a “smartwatch clock of Haute Horlogerie”, which would be scheduled for the day on March 9, the same day of the event from Apple.
A week before the release, a press release of the h. Moser claimed by a “revolutionary and artistic creation, which would provide ergonomics and functionality, in a clean interface, with selective connectivity and long battery life.
The launch day arrived and every running watch was revealed on growtheology.com: a release that it was more of a marketing ploy than anything else. “H. Moser & Cie. has been producing smart watches for about 100 years,” the brand has announced. With the argument that its mechanical watches are the most intelligent of all, the brand introduced Endeavour Perpetual Calendar Funky Blue.
“Smartwatches belong to a totally different segment,” said Edouard Meylan, CEO of watchmaking. “They are excellent gadgets”. Clearly, the goal was to show what a factory Switzerland does compared to what Apple is trying to do. To provoke, an image of the new perpetual calendar being used by CEO of watchmaking giving a bite of an Apple.
The announcement shouldn’t come as a surprise. Moser does not have sufficient resources to create a technology that can compete with Apple. The company is small and independent, still trying to re-establish after a few turbulent years at the beginning of the Decade. Since the entry of Meylan in 2013, watches prices rose (with parts that cost from $20000) and the focus was on increasing of your production (last year, the brand reached the 1000 units per year). Now is the time to adopt more aggressive marketing strategies to get the attention of the industry.
Moser is smart to emphasize what you can do well. Funky Blue is the new flagship brand coloring. Endeavour Perpetual Calendar is a perpetual calendar of auto-innovative dial string: a small central arrow-shaped pointer points to the month of the year, according to the corresponding time (for example, in the screenshot, the arrow points to the 6 hours. This means that it indicates the month of June). -Made movement, HM341, hit the low 18,000 vph (often equivalent of a Pocket Watch) and has a couple of kegs of energy to provide the long recently. The piece still uses a deescapamento system interchangeable, something original.
The display uses a typical feature of trademark smoked hue, but this time in blue. Endeavour Perpetual Calendar Funky Blue has a box of 40.8 mm in diameter made of white gold with Sapphire Crystal on both sides and Crown screwed. The bracelet is made of beige leather Kudu (antelope species) has a white gold clasp. The play will be presented during Baselworld, beginning scheduled for next Wednesday.
The brand does not have representation in Brazil.